Integration of development and advertising strategies for multi-attribute products under competition
Year of publication: |
2022
|
---|---|
Authors: | Yan, Yingchen ; Zhao, Qiu Hong ; Qin, Zhongfeng ; Sun, Gaoji |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 300.2022, 2 (16.7.), p. 490-503
|
Subject: | Advertising | Multi-attribute product | Price competition | Product development | Supply chain management | Werbung | Lieferkette | Supply chain | Theorie | Theory | Preiswettbewerb | Produktentwicklung | New product development |
-
Wu, Cheng-Han, (2019)
-
Who can profit from personalised pricing : supplier, retailers, or consumers?
Ma, Biao, (2023)
-
Karray, Salma, (2022)
- More ...
-
Inter-competitor outsourcing : on the advantages of profit and product launching time
Yan, Yingchen, (2022)
-
Effects of online-to-offline spillovers on pricing and quality strategies of competing firms
Dong, Shuang, (2022)
-
Analysis of financing strategy in coopetition supply chain with opportunity cost
Du, Ningning, (2023)
- More ...