"Integration des Social Web in den E-Commerce" : Konzeption einer Integrationslösung und ihre exemplarische Ausgestaltung am Beispiel des Microblogging-Dienstes Twitter
Verfasser Georg Lackermair
| Alternative title: | Titel der Dissertation: "Integration des Social Web in der E-Commerce" |
|---|---|
| Year of publication: |
[2017?]
|
| Authors: | Lackermair, Georg |
| Publisher: |
[Dresden] |
| Subject: | Twitter, Inc. | Social Web | Social web | Online-Handel | Online retailing | Web 2.0-Technologien | Web 2.0 technologies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 138 Seiten Illustrationen 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Technische Universität Dresden, 2017 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886893