Integration von Geschäftskunden im Rahmen des Open-Innovation-Ansatzes in der Industrie
Klaus-Peter Wiedmann; Marc-Oliver Reeh; Lars Pankalla; Julia Stuckert
| Year of publication: |
2008
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Reeh, Marc-Oliver ; Pankalla, Lars ; Stuckert, Julia |
| Publisher: |
Hannover : Univ., Inst. für Marketing & Management |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Business-to-Business-Marketing | Innovationsprozess |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI Bl., 107 S. graph. Darst. 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 84 - 107 |
| ISBN: | 978-3-86700-056-7 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814839