Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention
Year of publication: |
2012
|
---|---|
Authors: | Shih, Tsui-yii |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 6, p. 981-1005
|
Subject: | Markentreue | Brand loyalty | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Taiwan |
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