Integrierte Entscheidungsfindung in der Marketingforschung : ein Multi-Methoden-Ansatz zur Analyse a priori definierter Gruppen
Thorsten Temme
| Year of publication: |
2002
|
|---|---|
| Authors: | Temme, Thorsten |
| Publisher: |
Lohmar : Eul |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Multivariate Analyse | Multivariate analysis | Zielgruppe | Target group | IT-gestütztes Marketing | Computer-assisted marketing | Datenbank | Database | Kfz-Industrie | Automotive industry | Theorie | Theory | Deutschland | Germany | Diskriminanzanalyse | Discriminant analysis | Data Mining | Data mining | Marketingforschung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXXI, 293 S graph. Darst 21 cm |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bielefeld, Univ., Diss., 2001 u.d.T.: Temme, Torsten: Integrierte Analyse a priori definierter Gruppen als Instrument der Marketingforschung |
| Notes: | Efal. : EUR 46.00 (DE), EUR 47.30 (AT), sfr 76.00 |
| ISBN: | 3-89012-968-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001668554