Extent:
X, 316 S
graph. Darst
Series:
Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 23
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis
Language: German
Thesis:
Zugl.: Köln, Univ., Diss., 1992
Notes:
Literaturverz. S. 281 - 314
ISBN: 3-922292-28-3
Classification: Industriedesign ; Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000374364