Extent: | X, 316 S graph. Darst |
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Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 23 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Köln, Univ., Diss., 1992 |
Notes: | Literaturverz. S. 281 - 314 |
ISBN: | 3-922292-28-3 |
Classification: | Industriedesign ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000374364