Integriertes Marketing : Strategie, Organisation, Instrumente
von Rainer Busch, Rudolf Dögl, Fritz Unger
| Year of publication: |
1995
|
|---|---|
| Authors: | Busch, Rainer ; Dögl, Rudolf ; Unger, Fritz |
| Publisher: |
Wiesbaden : Gabler Verlag |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 1 Online-Ressource (XV, 648 S. 129 Abb) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-663-14767-1 ; 978-3-409-13664-8 |
| Other identifiers: | 10.1007/978-3-663-14767-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013512585