Integriertes Marketing : Strategie, Organisation, Instrumente
Rainer Busch; Rudolf Dögl; Fritz Unger
| Year of publication: |
2001 ; 3., vollst. überarb. Aufl.
|
|---|---|
| Authors: | Busch, Rainer ; Dögl, Rudolf ; Unger, Fritz |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Integriertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 774 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-409-33664-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010476