Integriertes Marketing : Strategie, Organisation, Instrumente
Rainer Busch; Rudolf Dögl; Fritz Unger
| Year of publication: |
1997 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Busch, Rainer |
| Other Persons: | Dögl, Rudolf (contributor) ; Unger, Fritz (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Integriertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 704 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 603 - 640 Literaturverz. S. 657 - 697 |
| ISBN: | 3-409-23664-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010710