Intellectual capital and new product sale performance of the financial services industry in Taiwan
Year of publication: |
2011
|
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Authors: | Chien, Shu-hua ; Chao, Min-chih |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 15/16, p. 2641-2659
|
Subject: | Immaterielle Werte | Intangible assets | Produktentwicklung | New product development | Finanzdienstleistung | Financial services | Verkaufsförderung | Sales promotion | Thailand |
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