Intellectual capital based reputation for market internationalization
Purpose: The purpose of this paper is to report the possible impact of intellectual capital (IC) on firm reputation (FR) and investigates if there is a relationship between FR and market internationalization (MI). Design/methodology/approach: The data were collected from engineering consultancy firms (ECFs) in Turkey. The study employed structural equation modeling to examine the hypothesized relationships between IC, FR, and MI of ECFs. Findings: ECFs with strong human and structural capital can have a good FR. However, healthy relational capital may not lead to the same effect on FR. On the contrary, FR can create high-quality relational capital for ECFs. Lastly, a good FR, based on robust human and structural capital, can provide the success of ECFs’ MI process. Research limitations/implications: This model may be analyzed for other knowledge-intensive business services. Also, subsequent researches may investigate potential variations in results about other sectors and geographical areas. Moreover, various constructs may be included in the model. However, a greater number of samples could lead to distinctive outcomes. Practical implications: The research may be a general guide for related professionals and their companies to build long-term strategies, given IC, FR and MI. In this respect, they should take into account human and structural capital for MI. Social implications: ECFs that can be active in the international arena may maintain their services by financial sustainability. Thus, the advantage may result in a prosperous society. Originality/value: The study is first to suggest a model joining IC and FR for the MI process of ECFs. This is suitable for competition of ECFs that are willing to be sustainable firms.
Year of publication: |
2019
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Authors: | Ulubeyli, Serdar ; Yorulmaz, Dilek |
Published in: |
Journal of Intellectual Capital. - Emerald, ISSN 1469-1930, ZDB-ID 2024939-1. - Vol. 21.2019, 1 (27.11.), p. 40-61
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Publisher: |
Emerald |
Saved in:
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