Intellectual capital in nonprofit organizations : a focus on social capital as a marketing enabler
Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas and Matteo Rossi
| Year of publication: |
2022
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|---|---|
| Authors: | Civitillo, Renato ; Festa, Giuseppe ; Priporas, Constantinos-Vasilios ; Rossi, Matteo |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 5, p. 1052-1068
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| Subject: | Intellectual capital | International reputation | Nonprofit organizations | Nonprofit sector | Relational capital | Social capital | Sozialkapital | Immaterielle Werte | Intangible assets | Nonprofit-Organisation | Nonprofit organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2021-0029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455454