Intellectual capital through the eyes of the consumer
Year of publication: |
2015
|
---|---|
Authors: | Nguyen, Thuy D. ; Dadzie, Charlene ; Davari, Arezoo ; Guzman, Francisco |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 6, p. 554-566
|
Subject: | Sustainability | Country of origin | Brand attachment | Brand experience | Consumer based brand equity | Financial based brand equity | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Immaterielle Werte | Intangible assets | Herkunftsbezeichnung | Designation of origin |
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