Intellectual property strategy and the long tail : evidence from the recorded music industry
Laurina Zhang
| Year of publication: |
January 2018
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|---|---|
| Authors: | Zhang, Laurina |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 1, p. 24-42
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| Subject: | copyright | long tail | technology | intellectual property | digitization | Musikwirtschaft | Music industry | Immaterialgüterrechte | Intellectual property rights | Urheberrecht | Copyright law | Nischenstrategie | Niche marketing strategy | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818776