Intelligentes Couponing : Planung, Umsetzung, Erfolgskontrolle
Dirk Ploss; Andreas Berger
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Ploss, Dirk ; Berger, Andreas |
| Publisher: |
Bonn : Galileo Press |
| Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Deutschland | Germany | Gutschein | Rabatt | Marketingstrategie | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 263 S Ill., graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Gb., EUR 49.90 Erscheint: November 2002 |
| ISBN: | 3-89842-305-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001727972