Intensidad exportadora e interacción entre fortalezas del marketing mix : un análisis basado en redes neuronales artificiales
Year of publication: |
2014
|
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Authors: | Gutiérrez-Villar, Belén ; Montero-Simó, María José ; Araque-Padilla, Rafael Ángel ; Castro-González, Pilar |
Published in: |
Revista de métodos cuantitativos para la economía y la empresa. - Sevilla : [Verlag nicht ermittelbar], ISSN 1886-516X, ZDB-ID 2584041-1. - Vol. 18.2014, p. 88-111
|
Subject: | internationalization | marketing mix | Artificial Neural Networks | Extreme Learning Machine | sensitivity analysis |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zsfassung in engl. Sprache Systemvoraussetzungen: Acrobat Reader Parallelt.: Export intensity and interaction between marketing mix : an analysis based on artificial neural networks |
Other identifiers: | hdl:10419/113878 [Handle] |
Classification: | F2 - International Factor Movements and International Business ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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