Intention and behavior toward bringing your own shopping bags in Vietnam : integrating theory of planned behavior and norm activation model
Year of publication: |
2022
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Authors: | Thi Phuong Linh Nguyen |
Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 4, p. 395-419
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Subject: | Bringing your own shopping bags | Norm activation model | Theory of planned behavior | Vietnamese consumers | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
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