Intention superiority perspectives on preference-decision consistency
Year of publication: |
2012
|
---|---|
Authors: | Van Kerckhove, Anneleen ; Geuens, Maggie ; Vermeir, Iris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 5, p. 692-700
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kognition | Cognition | Präferenztheorie | Theory of preferences |
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