Intentionality attributions and humiliation : the impact on customer behavior
Year of publication: |
2014
|
---|---|
Authors: | Varela Neira, Concepción ; Vázquez Casielles, Rodolfo ; Iglesias Argu͏̈elles, Víctor |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 901-923
|
Subject: | Consumer behavior | Service marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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