Intents of green advertisements
Year of publication: |
2017
|
---|---|
Authors: | Kumar, Prashant |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 70-79
|
Subject: | Consumer engagement | Intent | Corporate environmental practices | Credible environmental claims | Green advertisements | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Werbung | Advertising | Werbewirkung | Advertising effects | Verbrauchereinstellung | Consumer attitudes |
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