Inter-industry creative collaborations incorporating luxury fashion brands
Year of publication: |
2016
|
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Authors: | Alexander, Bethan ; Contreras, Luis Ortega |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 3, p. 254-275
|
Subject: | Fashion | Luxury | Consumer-based brand equity | Collaborations | Inter-industry | Luxusgüter | Luxury goods | Mode | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Bekleidungsindustrie | Clothing industry |
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