Inter-organizational trust in franchise relationships and the performance outcomes : the case of fast-food restaurants in Turkey
Year of publication: |
2012
|
---|---|
Authors: | Eser, Zeliha |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 5, p. 774-790
|
Subject: | Franchising | Schnellgastronomie | Fast-food industry | Vertrauen | Confidence | Transaktionskosten | Transaction costs | Unternehmenserfolg | Firm performance | Türkei | Turkey |
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