Interaction and network approach to business marketing : a review and evaluation
Kristian K. Möller ; David T. Wilson
| Year of publication: |
1992
|
|---|---|
| Authors: | Möller, Kristian K. ; Wilson, David T. |
| Publisher: |
[University Park, Pa.] : Inst. for the Study of Business Markets, The Mary Jean and Frank P. Smeal College of Business Administration |
| Extent: | 20 S. : graph. Darst. |
|---|---|
| Series: | ISBM report. - [University Park], Pa.. - Vol. 1992,18 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auch in: Business marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004277412