Interaction of marketing, R&D and critical innovation : case study of Korean and Japanese firms
Year of publication: |
2015
|
---|---|
Authors: | Shin, Geon-Cheol ; Roh, James Jungbae |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 18.2015, 4, p. 437-450
|
Subject: | interaction | marketing | R&D | critical innovation | case study | Korea | Japan | Südkorea | South Korea | Innovation | Innovationsmanagement | Innovation management |
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