Interactive and multi-channel marketing
William J. Hauser ... vol. eds
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Hauser, William J. (contributor) ; Keillor, Bruce D. (contributor) |
| Published in: |
Marketing in the 21st century ; Vol. 2
|
| Publisher: |
Westport, Conn. [u.a.] : Praeger |
| Subject: | Direktmarketing | Direct marketing |
| Description of contents: | Table of Contents [loc.gov] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 273 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 14 Beitr. |
| ISBN: | 978-0-275-99277-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003518496