Interactive consumer decision aids
Year of publication: |
2008
|
---|---|
Authors: | Murray, Kyle B. ; Häubl, Gerald |
Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 55-77
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Computerunterstützung | Computerized method | Vertrauen | Confidence | Theorie | Theory |
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