Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Year of publication: |
December 2017
|
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Authors: | Ahmed, Rizwan Raheem ; Vveinhardt, Jolita ; Štreimikienė, Dalia |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 18.2017, 6, p. 1115-1134
|
Subject: | interactive digital media | SEM-based approach | mobile marketing | email marketing | social media marketing | brand awareness | technology | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Markenführung | Brand management | Technischer Fortschritt | Technological change | Interaktive Medien | Interactive media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mediensektor | Media industries | Marketingmanagement | Marketing management |
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