The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions
Year of publication: |
2014
|
---|---|
Authors: | Saberi, Hassan ; Karsalari, Abbas Rezazadeh |
Published in: |
International Journal of Academic Research in Accounting, Finance and Management Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences. - Vol. 4.2014, 2, p. 121-130
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences |
Subject: | Affinity marketing | conceptual brand equity dimensions | cultural values | Purchasing intentions | Iran |
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