Interactive media usage among millennial consumers
Year of publication: |
2012
|
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Authors: | Moore, Marguerite |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 6, p. 436-444
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Subject: | Mediennutzung | Media usage | Interaktive Medien | Interactive media | Altersgruppe | Age group | Kohortenanalyse | Cohort analysis | Data Mining | Data mining | Entscheidungsbaum | Decision tree | Online-Marketing | Internet marketing | USA | United States |
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