Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China
Year of publication: |
2013
|
---|---|
Authors: | Sonmez, Mahmut ; Yang, Deli ; Fryxell, Gerald |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 115.2013, 1, p. 195-211
|
Publisher: |
Springer |
Subject: | Anti-counterfeiting success | Branding | Managerial perception | Consumer discrimination | Counterfeiting | Global brand |
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