Interactive Technologies and Retailing Strategy : A Review, Conceptual Framework and Future Research Directions
Year of publication: |
2016
|
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Authors: | Pavlou, Paul A. |
Other Persons: | Varadarajan, Rajan (contributor) ; Srinivasan, Raji (contributor) ; Vadakkepatt, Gautham Gaopl (contributor) ; Yadav, Manjit S. (contributor) ; Krishnamurthy, Sandeep (contributor) ; Krause, Tom (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Technischer Fortschritt | Technological change | Handelsmanagement | Retail management | Interaktive Medien | Interactive media | Prozessmanagement | Business process management |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Interactive Marketing (2010), 24 (2), 96-110 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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