Interactive TV and Formula One: a strategic issue for engine suppliers
Year of publication: |
1999
|
---|---|
Authors: | Dransfeld, Henning ; Jacobs, Gabriel ; Dowsland, William |
Published in: |
European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 99.1999, 5, p. 292-299
|
Publisher: |
MCB UP Ltd |
Subject: | Motor industry | Television | Marketing | Marketing communications |
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