Interactive value formation : exploring the literature on dark side of the service experience from the perspective of value co-destruction (VCD)
Year of publication: |
2022
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Authors: | Codá, Renato Calhau ; Farias, Josivania Silva |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 43.2022, 4, p. 520-540
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Subject: | interactive value formation | service experience | Value co-creation | value co-destruction | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Soziale Werte | Social values |
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