Interactivity's unanticipated consequences for marketers and marketing
Year of publication: |
2009
|
---|---|
Authors: | Deighton, John ; Kornfeld, Leora |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 1, p. 4-10
|
Subject: | Interaktive Medien | Interactive media | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour |
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