Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Bernhard Swoboda
| Year of publication: |
1996
|
|---|---|
| Authors: | Swoboda, Bernhard |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Verkauf | Selling | Marketing | Multimedia | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Einzelhandel | Retail trade | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | [Ca. 460]S. in getr. Zählung |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Saarbrücken, Univ., Diss., 1995 |
| Notes: | Literaturverz. S. 379 - 413 |
| ISBN: | 3-8244-6280-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000926031