Intercollegiate athletics as an institutional fundraising tool : an exploratory donor-based view
Year of publication: |
2010
|
---|---|
Authors: | Stinson, Jeffrey L. ; Howard, Dennis R. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 22.2010, 4, p. 312-335
|
Subject: | Hochschulfinanzierung | Higher education financing | Fundraising | Sport | Sports | USA | United States |
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