Intercultural competences for enhanced business relations with Lithuanian companies :a Franco-German study
Year of publication: |
2007
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Authors: | Morace, Christophe ; Gourvès-Hayward, Alison |
Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 224-240
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Subject: | KMU | SME | Globalisierung | Globalization | Interkulturelles Management | Cross-cultural management | Litauen | Lithuania | Deutschland | Germany | Frankreich | France |
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