Intercultural competences for SMEs
Manuel Lérida
Year of publication: |
2006
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Authors: | Lérida, Manuel |
Published in: |
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings. - Hamburg : Kovač, ISBN 3-8300-2194-1. - 2006, p. 98-106
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Subject: | KMU | SME | Internationales Marketing | International marketing | Spanier | Spaniards | Multinationales Unternehmen | Transnational corporation | Spanisch | Spanish | Kompetenz | Competence | Deutschland | Germany |
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