Intercultural marketing : theory and practice
Year of publication: |
2021
|
---|---|
Authors: | Beveridge, Ivana |
Publisher: |
New York : Routledge, Taylor & Francis Group |
Subject: | Interkulturelles Marketing | Cross-cultural marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xiii, 229 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Enthält Literaturangaben und Index |
ISBN: | 978-0-367-45791-4 ; 978-0-367-90254-4 ; 978-1-003-02534-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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