Interdependent relation between earned media and TV ratings
Year of publication: |
2022
|
---|---|
Authors: | Bae, Giwoong ; Kim, Hye-Jin |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 1, p. 132-158
|
Subject: | Displacement effect | Earned media | Social media | Traditional media | TV ratings | Social Web | Social web | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
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