Interdisciplinary horizons in marketing
William Lazer and Eugene J. Kelley
| Year of publication: |
1960
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|---|---|
| Authors: | Lazer, William ; Kelley, Eugene J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 25.1960, 2, p. 24-30
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002352739