"Interesting but scary" : customers' perceived value of MyData
Heidi Haapio and Outi Uusitalo
| Year of publication: |
2022
|
|---|---|
| Authors: | Haapio, Heidi ; Uusitalo, Outi |
| Published in: |
Contemporary issues in digital marketing. - London : Routledge, ISBN 978-0-367-55533-7. - 2022, p. 152-162
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003093909-18 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698316