Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Year of publication: |
2007
|
---|---|
Authors: | Heide, Jan B. ; Wathne, Kenneth H. ; Rokkan, Aksel I. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 425-433
|
Saved in:
Saved in favorites
Similar items by person
-
Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B., (2009)
-
Interfirm monitoring, social contracts, and relationship outcomes
Heide, Jan B., (2007)
-
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Rokkan, Aksel I., (2003)
- More ...