Intergroup rivalry in brand communities: A social identity : theory perspective
by Thomas M. Hickman
| Year of publication: |
2005
|
|---|---|
| Authors: | Hickman, Thomas M. |
| Subject: | Soziale Identität | Gruppe | Markenartikel | Rivalität |
| Extent: | XI, 152 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Arizona State Univ., Univ., Diss., 2005 |
| Classification: | Gruppenprozesse |
| Source: |
Persistent link: https://www.econbiz.de/10008968560