Interkulturelles Marketing : Grundlagen, Strategien, Chancen, Risiken
Doris Lindner
| Year of publication: |
2004
|
|---|---|
| Authors: | Lindner-Lohmann, Doris |
| Publisher: |
Düsseldorf : VDM-Verl. Müller |
| Subject: | Internationales Marketing | Interkulturelles Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 150 S Ill., graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 145 - 150 kart. : EUR 42.00 |
| ISBN: | 978-3-936755-32-9 ; 3-936755-32-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001999163