Interkulturelles Marketing
von Prof. Dr. Stefan Müller und Dr. Katja Gelbrich
| Year of publication: |
2004
|
|---|---|
| Authors: | Müller, Stefan ; Gelbrich, Katja |
| Publisher: |
München : Verlag Franz Vahlen |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Interkulturelles Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXIX, 995 Seiten graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [905] - 948 Buch nimmt Bezug auf Internetdokument |
| ISBN: | 978-3-8006-2048-7 ; 3-8006-2048-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001539593