Intermedia Substitutability and Market Demand by National Advertisers
Year of publication: |
2002
|
---|---|
Authors: | Silk, Alvin ; Klein, Lisa ; Berndt, Ernst |
Published in: |
Review of Industrial Organization. - Springer. - Vol. 20.2002, 4, p. 323-348
|
Publisher: |
Springer |
Subject: | Intermedia substitutability | national advertising |
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