Intermedia Substitutability and Market Demand by National Advertisers
Year of publication: |
2002
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Authors: | Silk, Alvin J. ; Klein, Lisa R. ; Berndt, Ernst R. |
Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 0889-938X, ZDB-ID 6381406. - Vol. 20.2002, 4, p. 323-348
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