Intermedia Substitutability and Market Demand by National Advertisers
Year of publication: |
[2021]
|
---|---|
Authors: | Silk, Alvin J. ; Pearo, Lisa Klein ; Berndt, Ernst R. |
Publisher: |
[S.l.] : SSRN |
Subject: | Schätzung | Estimation | Werbung | Advertising | Markt | Market | Preiselastizität | Price elasticity |
Extent: | 1 Online-Ressource (57 p) |
---|---|
Series: | NBER Working Paper ; No. w8624 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2001 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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