INTERMEDIA SUBSTITUTABILITY AND MARKET DEMAND BY NATIONAL ADVERTISERS - WORKING PAPER
Year of publication: |
2001
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Authors: | Silk, Alvin J. ; Klein, Lisa R. ; Berndt, Ernst R. |
Published in: |
Working paper / National Bureau of Economic Research, Inc. - Cambridge, Mass, ISSN 0898-2937, ZDB-ID 12239057. - 2001, 8624, p. 8624
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